Monday, January 16, 2006
Snakes on a Plane
Wired 14.01: PLAY: "Not even the best marketing team can save a movie from a stupid name. Take New Line's Snakes on a Plane. It doesn't come out until August, but it's already a laughingstock. Why the derision? A plot that borders on ridiculous (an assassin releases deadly snakes aboard a flight, terrorizing passengers like Troy, played by Kenan Thompson), coupled with an absolutely artless title. The studio tried to change the flick's name to Pacific Air Flight 121 earlier this year, but star Samuel L. Jackson balked, saying the title was a big reason he signed on. Thing is, the terrible name might end up being the film's saving grace. It caught the attention of meme-happy bloggers who produced songs, apparel, poster art, pages of fan fiction, and even a mock trailer. This attention all but clinches the would-be dud's place in the camp classics hall of fame."