Kilt Watch

DenverPost.com - Lads in plaid making waves
Highland Water hopes a new uniform will make its delivery workers stand out

Maybe the lassies will swoon, maybe not. But the kilt-wearing, bottle-toting deliverymen of Highland Water are going to draw attention, said Keith Warner, the company's 45-year-old owner.

That's why his employees began arriving at customers' doors in kilts Tuesday.

"Water is an undifferentiated commodity," he said. "How many of your customers remember you were there the following day? This is a way for us to get uninvisible."

The company's fleet of seven trucks and vans now bears stenciled signs that scream (what else?) "Men in Kilts Deliver." Also, pictured is a man in a kilt who, we may assume, is delivering.

[snip]

Kilts have a romantic attraction, even for a tech-savvy generation.

"They have a wonderful effect on girls," said John Thornton, executive director of the Colorado Scottish Festival. "I started wearing a kilt when I was 45 years old, and my son started wearing one at 14. I wish I had known about it when I was 14."