Saturday, August 20, 2005

"Selling Free Design albums has never been easy. Despite angelic vocal talents, hook-heavy songwriting skills, and immaculate presentation, the group's soft-psych family affair failed to elicit iconic stature in the ever-fickle pop community. Even state-of-the-art recording techniques and contributions from a stable of the finest session musicians around weren't enough for Enoch Light's Project 3 label (who released six of seven Free Designs LPs between 1967-72) to register a chart smash. Perhaps it came down to promotion, with the label spending more money on well-produced yet trite easy listening sounds.

Inspired by a serious Cuban feast in L.A. with DJ, producer, and Stones Throw label owner Peanut Butter Wolf, we collectively birthed the idea of bringing The Free Design's music into the 21st century. It didn't take long to realize that everyone involved sought something deeper and more meaningful than your average remix series. In other words, The Free Design Redesigned..."

The Free Design
The Now Sound Redesigned

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